A company or an individual that wants to build a strong relationship with its target audience cannot afford to neglect SMO. Effective social media strategies can help your business in more than one way. Optimizing social media can help you in strengthening your brand and boost your visibility as well as increase sales and more lead generations.
With some new changes in Google algorithm, now social shares have become more important in calculating rankings of websites. Therefore to get better rank on Google it is very important to have a more relevant, authentic and shareable content on all social media sites you use. It is very hard to overlook its importance for a business as it helps to generate publicity to your website and increase traffic by using several social media sites.
Thus SMO does not only essential for big businesses but a must do for small businesses or individuals also.