In 1996 Bill Gates coined the quote “Content is King”. In it, he described the future of the internet for content. He foresees how important is content in the future which holds true today. Content plays a crucial role in the SEO of a website. Without content, your website will not grow and it looks similar to a human body without a soul. So, it is not false to say that the content is the soul of the website. To grow your site you need to update old blog posts. Below are some tips to update old blog posts.
To alive your website, make your content unique and easy to read and it should contain keywords that have more volume and brings traffic to your website. But you need to update the content of your website to rank higher on google. For this, you need to be post blogs on a regular basis on your website. Blogs should be at least 1200 words and contain keywords and long-tail keywords which helps to boost the SEO for the website and improve the website ranking on search engine page results (SERP).
If your website already has blogs but these blogs are too old then you have an option to update them which helps in brings more traffic to your website and improves the SEO. So, not only the new content but also updating old blogs post brings traffic to your website and also increase the visibility of your website.
Why we should update old blog posts?
It is simple and clear that if you add more content in old blogs then google crawler crawl again on your webpage and analyze the content and improve the ranking of the website. Here are some benefits of updating old blog posts:
- More backlinks: When you update blog posts on a particular topic before your competitors then it will be relevant to your audience again. And you are in a situation to poach their existing backlinks.
For example: if you update a blog post on topic Film fare awards winner 2020 before your competitors. Then sites linking to your competitors’ posts are outdated content. Then reach those sites and inform them that they are linked to outdated content and you will provide the latest updated content. So, the owner of these sites will be willing to link with your blog posts.
- Build reader loyalty: The potential customers or readers might be visiting on your outdated content. If your content is up to date then, it builds brand trust and loyalty among readers. Readers understand that you were not providing only content but also providing useful information.
- Boost traffic to the website: Updated old blog posts contain extra content with new targeting keywords which helps in engaging more users and brings more traffic to your website. When traffic increases to your website then the ranking of the website will be improving on search engines.
Now, the question is which content should be updated?
Here are three ways to choose old content for update.
- Choose page having a lot of keywords but low rankings.
- Choose page having a lot of traffic.
- Find pages having a lot of quality backlinks.
Here are 8 tips to update old blog posts:
Apply below tips to update old blog posts and you will see definitely organic traffic come to your site.
1.Write your introduction again
A famous phrase is “The First impression is the last impression”. So update your introduction and make it more creative and informative. Add more content to your introduction which should contain new targeting keywords.
Make it clear that updated information should have useful information. So, the reader understands that you are not only providing content but also relevant and helpful information. This thing also helps in engaging readers and make them loyal to you.
2. Add current year to your heading
Update your heading of blog post and add current year with title. For example: if your previous heading is “Tips to Improve old blog posts” then update it and make it new heading with current year like- “New tips to improve old blog posts in 2020[UPDATED]”.
When you done it then google crawler crawls it and make it visible to readers. This will leave an impression on readers that you have provided new tips of updating old blog posts in 2020. And as a results it brings more traffic to your website and help in ranked it higher.
3. Add internal links
When you updating old blog posts, add more internal links to updated content. If your website has new features or something new informative post then link it to the updated content. So, readers know the new feature or new information on your website. It helps visitors spending more time on your website.
We create many blog posts on a regular basis. So, there is always something to link. Link the updated blog with older blog posts and update them. So, visitors can spend more time on your website.
It also improves SEO when you updating the older posts and linked them to newer posts. When you did it then visitors click on that link and reach the new post also and simultaneously it also helps in improving the SEO of new posts.
4. Add external links with new research studies
When you provide new information and stats to your updating content then link these information and stats with the source where you get it from. It is a proof for reader that the information and stats provided by you is correct and they can also check it by going to that source. It also build trust among readers to you. And it also helpful in improving the SEO.
5. Add new keywords
When updating old blog posts, add new targeting keywords. Add long-tail keywords also to your content which help in ranking your website well. Apply those keywords which are highly searchable and in trend also.
6. Use Images or Videos
Insert images and videos related to your topic and keywords, which helps in increasing some traffic to your site and improves SEO. Uploading youtube videos increase the visitor’s time to spend on your website. As long as visitors stay on your page, Google loves it and improves SEO. Videos help in engaging visitors to stay more on your page. Converting your data into infographics also attracts new backlinks which are a bonus for SEO.
7. Change ALT text of images
Alt Text is the most important thing when you insert photos to updating old blog posts. Alt-text is the description of image and it should stay under 125 characters. Alt text improves the accessibility of your blog post and also improves the SEO of the image.
Google crawler also crawls the images, So your image should be relevant to your content and Alt text should be good which describe the image.
8. Remove broken external link
While updating the old blog post, check that old content should not contain any broken link. Broken links are links that tell the user that the webpage is no longer exists. When you find any broken link then, remove it because broken links reduce the user’s experience and left a negative impact on visitors as a result visitors will leave your page and it reduces the SEO of blog posts. So, before updating old blog posts remove broken links(dead links).
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