SEARCH ENGINE OPTIMIZATION (SEO) is a tool that helps to optimize and make your website visible to your users. SEO helps to bring more traffic to your website through organic, editorial, or natural search engine results. So, we suggested 10 ways to improve SEO ranking in 2020.
SEARCH ENGINE OPTIMIZATION (SEO) is the process of increasing the quality and quantity of traffic into your website through organic and natural search engine results.
BENEFITS OF SEO
Website visibility – SEO helps in to make your website visible to all your users which helps in to get your website fame.
Increase Traffic – Good SEO brings more traffic to your website and it can be done when right users clicking through from those Search Engine Result Pages (SERP).
Improve the quality of Traffic – SEARCH ENGINE OPTIMIZATION (SEO) helps to improve the quality of traffic to your website by telling the users who you are, what kind of product/services you provided.
It actually tells users who you really are. It attracts only those visitors who are genuinely interested in the product /services that you offer. So only the right audience comes into your website.
Ex– If someone selling shoes online through a website and you are looking for a shoe on Search Engine Result Pages (SERP) then SEO show only those results which are actually selling shoes.
Organic Results– An unpaid SEO result it brings organic traffic to your website. It is traffic that you don’t have to pay for. The organic result helps to improve your website ranking.
Improve Ranking– A good SEO related to your unique content, keywords, images, which help to boost your website and also improve the ranking of the website. So to improve the ranking of a website you should upload blogs on regular bases, use good keywords, images, etc.
HOW SEO WORKS
When you ask any query on any search engine like (Google, Bing, Yahoo, etc.) then these search engines replies with a long list of links to your Search engine web page which answers your question you ask.
Google, Bing, Yahoo or any other search engine has a crawler. That crawler crawls into all websites. It crawls all the content of the website and collects all the information related to your query.
After collecting information from the website crawler get back to the search engine to build an index. And then after the indexing crawler fed all data through an algorithm that match with all that data with your query.
Now, we will discuss the 10 ways to improve SEO ranking on Google.
10 ways to improve SEO in 2020
Content- To Improve SEO and ranked your website main part is Content. “Content is the KING”. So your content should not be copied, It should be unique. Content should be readable to all users.
It should contain simple words which easily understood by users. Content should not contain tough words. It should be easy to read and always use good keywords And Content should be relevant.
Keywords- Keywords play a very crucial role in improving your content which helps to improve the SEO of your website.
To Improve the SEO use as many keywords related to your topic, product or services. Must include a long-tail keyword in your content of each page on your website.
Upload Blogs regularly- To improve the ranking of your website it is necessary to upload the blog on a regular period of time. So that crawler comes every time into your website and improves the ranking of the website. Otherwise, Google or any other search engine drops the ranking of your website.
Use ALT tags- Always use ALT tags when you upload an image or video on your site. It allows a search engine to locate your page.
Avoid high-resolution images and video- Always use compressed images and video because high-resolution images and video increase the load time of your website which result in the user left your page and jumped onto another website. So to improve the load time of your website always avoids high-resolution images and videos.
Use header tags into your Content- Heading helps to improve user experience on your website. It makes the content easy to read and attractive. In Word Press, you can easily change the header tags.
Outbound Links- To improve your SEO ranking you can link out to well-respected authority sites. It will not only help in increasing the relevancy of your content but also make the user spent time on your website which results in improving the SEO rankings.
And also provide your website link (URL) on social media pages like Facebook, Instagram, Twitter, LinkedIn, etc.
Improve your page loading time- Page loading time play a crucial role in your Google Seo ranking. If your website takes too much time to open then there is a huge probability of visitors leaving your site without a check-in.
Research shows that if your website takes more than 3 sec to load then 40% of visitors will leave you and 80% of visitors will never back to your website. As a result, it affects your SEO and downgrades your google ranking.
On the other side, if your page load time is fast, then people will come back and appreciate your website. It also helps in engaging more traffic to your webpage and improve your SERP (Search Engine Result Page) ranking.
Google algorithm works on your website’s popularity and improves your search ranking on google. So, make your page load speed fast and boost more traffic to your website.
Here are some tools to check your website speed:
Share on Social Media Platforms- Social media is the best platform to reach more people. Many people do not have any interest in reading the content of the website but they love the content on social media. So, every business must have a website for online presence and need to be active on social media. So, they connect with a large number of audiences.
Make your business page on social media platforms, write an effective bio, and add your website link so that they can reach your website. When you update and post any blog on your website keep update the audience on social media about it.
Sharing blog links on social media which help boost your website traffic and improve your google search engine ranking. But you need to be active on social media like Facebook, Twitter, and Instagram, etc.
Contact us- Always include a contact us page on your website. So that if the user has any query then he will contact you. And reply to your user as soon as possible. It will make a good impact on the user.
So, follow the above 10 ways to improve SEO and make your website rank on google.
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